Travel review through 2024: The best travel destinations and inspiration for 2025
Travel has seen a steady evolution in recent years. The world is becoming more and more interesting thanks to technological advances and a growing interest in exploring new cultures, landscapes and experiences. With the travel industry booming after the pandemic, the figures for 2024 are promising – both within the European Union and worldwide. If you are preparing for your next big trip, it's helpful to know the most popular destinations in 2024. In this blog article, we also offer you inspiration for 2025, based on the current booking figures for this year. Let's explore the most popular destinations in 2024:
1. European travel destinations in 2024
Travelling within the European Union has become much more straightforward. In 2024, Europe offered a variety of impressive destinations that attracted travellers in droves. Whether it's just a long weekend or a longer holiday, Europe has something for everyone:
Italy – Eternal popularity
Italy will remain one of the most popular travel destinations in Europe in 2024. From the fascinating streets of Rome and the romantic canals of Venice to the picturesque views of the Amalfi Coast, Italy offers an impressive mix of culture, history and breathtaking nature.
In Rome, you can experience ancient monuments such as the Colosseum and the Vatican, while Florence captivates with its art and architecture. Travellers who want to enjoy the Mediterranean will find beautiful beaches and crystal-clear water in southern Italy.
Tuscany in particular has seen a sharp increase in bookings this year. This is partly due to the growing trend for sustainable travel, with many holidaymakers choosing agritourism to visit wineries, for example.
Passenger numbers for Italy have shown that both couples and families are among the main travellers. Italy is suitable for all age groups, as the country offers a wide range of activities and experiences to suit everyone, from history lovers to beach holidaymakers.
Greece – island paradises for 2024
Another European frontrunner for 2024 is Greece. The Greek islands – in particular Mykonos, Santorini and Crete – have become increasingly popular in recent years and this trend has been confirmed again for 2024. These islands are known for their white sandy beaches, clear and pleasantly warm water and the typical white and blue houses that are so characteristic of Greece.
Athens, the capital of Greece, has also attracted many visitors who are fascinated by the ancient history of the city and its modern cultural scene.
For adventurers and nature lovers, the Greek islands offer many opportunities for strolling, snorkelling or just relaxing.
Passenger numbers show that young couples and groups of friends in particular consider Greece to be an ideal travel destination. At the same time, the country's diversity also makes it very popular with families. The well-developed tourist infrastructure and the good value for money make Greece an ideal holiday destination.
Portugal – the best-kept secret in 2024
Portugal has become increasingly popular in recent years and is one of the most frequently booked destinations in Europe in 2024. The Algarve coast in the south of the country is a paradise for sun worshippers and surfers, while the cities of Lisbon and Porto are perfect for city breaks.
Above all, the culinary diversity and relaxed beaches have made Portugal attractive for many holidaymakers. The increasing number of bookings shows that more and more travellers are also choosing Portuguese islands such as Madeira or the Azores, which are an absolute must for nature lovers and hikers.
Spain – always a favourite
Spain is another country that attracted many travellers in 2024. In particular, the Balearic and Canary Islands have seen consistently high passenger numbers for years. But mainland destinations such as Barcelona, Madrid and Seville have also attracted many visitors interested in the country's rich history and culture.
Mallorca, a perennial favourite with Germans, has also become attractive for environmentally conscious travellers in recent years. There are now many sustainable hotels and opportunities to explore the island away from mass tourism.
For 2024, booking data shows that both families and young travellers appreciate Spain as an ideal holiday destination.
2. Global travel destinations in 2024: the absolute favourites
Beyond Europe, there are many other impressive travel destinations in 2024 that have captured the hearts of travellers. Whether exotic long-haul trips or relaxed beach holidays – the world offers endless possibilities.
Japan – The most up-and-coming travel destination
Japan has experienced a huge increase in popularity in recent years. In 2024, it is one of the top travel destinations worldwide. Its culture, modern technology, impressive landscapes and excellent cuisine attract visitors from all over the world.
Tokyo, the capital, attracts visitors with its architecture, high-tech gadgets and traditional culture in equal measure. But Japan has plenty to offer away from the big cities, too. Passenger numbers show that younger travellers in particular appreciate Japan for its blend of tradition and modernity. Solo travellers and culture lovers are also among the most frequent visitors.
Thailand – a paradise of palm trees and beaches
Thailand remains one of the most frequently booked travel destinations worldwide in 2024. The picturesque beaches of Phuket, Koh Samui and Krabi are known for their crystal-clear water and tropical atmosphere. However, Thailand offers more than just beach holidays. Cities like Bangkok, Chiang Mai and Chiang Rai offer cultural experiences, historic temples and a vibrant street food scene.
Bookings here show that Thailand is particularly popular with backpackers, groups of friends and young couples.
USA – city breaks and national parks
The USA remains an extremely popular travel destination in 2024. New York, Los Angeles and San Francisco are among the most visited cities in the USA. However, national parks such as the Grand Canyon, Yellowstone and Yosemite have also attracted many nature and outdoor enthusiasts.
In particular, families often opt for round trips through the USA, where they can experience a mix of nature and city life.
3. Travel inspiration for 2025
If we look again at the trends and bookings from 2024, we can already identify destinations for 2025 that we can absolutely recommend. If you are already looking for inspiration for your next trip, here are a few ideas:
Eastern Europe – the latest insider tip
While Western Europe often takes centre stage, Eastern Europe is increasingly becoming a popular travel destination. Countries such as Slovenia, Croatia, Romania and Bulgaria are becoming more and more popular due to their unspoilt nature and reasonable prices.
Africa – The adventure destination
Africa will continue to be an increasingly popular destination for adventurers and nature lovers in 2025. Countries such as Namibia, Botswana, South Africa and Kenya offer breathtaking safari experiences for adventurers. The country is also becoming more and more popular due to its impressive wildlife.
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